Growing your Internet business takes a lot of time and effort. Too many business owners simply don?t have as much time as they want or need to focus on sales and marketing efforts. Instead, they end up spending a disproportionate amount of time mired in a tangle of administrative duties.

Numerous consumer studies indicate that it takes several ? typically 5 to 7 ? contacts with your prospects to make a sale. And once you convert that prospect into a customer, the hard work continues to keep them from the clutches of your competitors, who are growing fiercer (and smarter) by the day.

Email autoresponders are an efficient solution to minimizing time spent on mundane (yet important tasks) and maximizing time spent on proactive business building efforts.

What is an autoresponder? It’s a special email address that returns or sends a personalized message from you to your customer/prospect automatically through outbound emails (business owner initiated) or inbound emails (customer/prospect initiated).

Inbound Emails ? Keeping existing customers very happy

Follow up with your customers automatically and immediately to: confirm an order; let them know that payment has been received and the goods are on their way; thank them for their business; follow-up with them X days after their purchase to make sure they’re happy; offer special discounts on other products, and so on.

These are just a few of the ways that autoresponders can be used to lighten your administrative burden and enhance the customer experience.

Email Autoresponders are also an efficient way to respond to customer/prospect inquiries. By taking some time to develop a comprehensive FAQ (frequently asked question) document you can address questions quickly providing instant gratification for demanding customers.

Outbound Emails ? Converting prospects into customers

We know that it takes several contacts with prospects to convert them. And, despite the growing popularity of online purchasing, studies suggest that consumers are still leery. A great way to overcome this is by adding an autoresponder opt-in web form to collect the names and email addresses of your prospects. By initiating ongoing communication through your information-packed ezine, training course, free ebooks or other value-added offers, you have an opportunity to build their trust and confidence in your firm as a credible source for products or services ? while giving them every possible opportunity to buy from you.

Once the initial set-up of your autoresponder is complete you are ready to go on auto-pilot contacting your prospects and customers with personalized messages at times determined by you.

When setting up your email autoresponder for inbound emails it is good to set up several addresses to make it easy for customers/prospects to direct their questions and for you to track the nature of the queries. For example, questions relating to products would be directed to products@yourwebsite.com; for general information to info@yourwebsite.com, and so on. You develop a friendly message for each of the categories you create and the autoresponder will generate an automatic, personalized response.

Using an autoresponder program is a magnificent tool for anyone who uses e-mail in the course of conducting their business. Whether you are simply responding to incoming emails or using e-mail as a proactive business building tool email autoresponders can benefit everyone with the ability to revolutionize your business with a little up-front work and a minimal investment.

There are numerous autoresponder programs to choose from and there is a good chance that your host may even provide the service for free. If you are shopping around make sure that the program you choose gives you the flexibility (e.g. unlimited addresses and follow-ups, tracking features, etc.) that you need to effectively and efficiently conduct your business.

Written by Gail Kaufman, co-founder of http://www.websitedesigngenius.com – a site dedicated to providing entrepreneurs, with little or no web experience, with information, tips, free ebooks etc. on do-it-yourself web site design.

Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?

Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?

The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.

With spam laws getting tougher, spamming bulk email lists is no more the option. The emails list providers harvest the mail ids and put out attractive ads of millions of email ids which if you use will get you on the wrong side of your customer as well as your hosting service provider. Further uninvited emails invoke a feeling of anger in the receiver and there is not even a remote possibility that they would ever become your customer.

The key is your Optin list. Optin list is simply a list of web site visitor who has filled in a form at your site and opted to receive information from you.

Building your optin list involves two steps. 1. Having a website. 2. An Autoresponder

Now you have learned to drive in traffic to your website. What happens to all that traffic? They just do a bit of window shopping and move on even if they are interested as they may have other work to be attended to.

This is where, if you have a form asking them to leave their name and email ID in return for a subscription to an ezine or a free ebook, comes in handy. They leave their details which is effectively giving you permission to mail them further. This is the beginning of your optin list. Over a period of time as you drive traffic to your site, you build up a list of thousands of targeted prospects. Note the word targeted as they have left their details due their interest in your product/service or business.

Now this form is sent to an external remotely hosted autoresponder or your own autoresonder system (ready software are available for this) which immediately sends out a predrafted thank you letter acknowledging his interest with the details of the download of your free eBook or confirming the subscription to the ezine or both.

There are personalization features build into any good autoresponder software which would automatically pick up the first name of your prospect that has opted in. This helps in building a personal relationship and actually increases the sales you make.

You can set up your autoresponder with pre drafted emails packed with information on your products, announcements, special offers or anything of interest to your customer you can think of. This makes your sales process a 24/7 system projecting a professional image.

These letters having been prewritten can be few in numbers or go up to even hundred letters. You have the convenience of specifying the interval in which they should be sent by the autoresponder.

Research has conclusively established that you need a minimum of 7 follow ups for a conversion.

Now you have a fully automated system which takes care of your follow up without you having to lift a finger or even touch your keyboard.

You also have the facility of sending special broadcasts or announcement in between your automated series. The broadcast feature can also be used to mail your ezines or mini free eBooks, ebrochures or product catalogues.

The most important thing to remember in this is your letters have to be absolutely professionally written and highly powerful to induce conversion to sales. If they are boring or sloppy they would just opt out of the system by sending an unsubscribe return mail to your autoresponder and you have lost the prospect forever.

It is best to have the letters professionally written if you think your writing is not powerful enough.

So now you know all about it, I am sure you can initiate some massive action to make your website a cash magnet.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.

Imagine going to bed and waking up in the morning to find that you made sales while you slept – all because of your autoresponder!

What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message can be written once and loaded in the autoresponder and forgotten about. It’s as easy as that.

Some Uses for Autoresponders

1. Use autoresponders as an immediate acknowledgement to those who send you information. Let the recipient know that you have received their message and when to expect a reply.

2. Create a FAQ document to answer commonly asked questions about your product or service. Use the familiar question and answer format.

3. Collect names and email addresses by using a capture form. This allows you to build a list and as marketers keep saying, lists lead to repeat sales.

4. Make all your articles and newsletters available via autoresponder.

5. Offer free reports or e-courses to show your expertise to your customers. This is a great way to capture prospects’ name and email address for future follow-up.

6. If you publish an e-book, put the different chapters or excerpts in your autoresponder.

7. Archive issues of past ezines and put some of the best ones in an autoresponder and let your prospects access them.

Before you send out information via an autoresponder you should always check the content for spam triggers that may prevent your messages being delivered. To have a free check on your emails/messages go to: http://www.merchant-account-service.com/stopspammail.html

If you are not using an autoresponder already you may be losing up to 400% of potential sales. Research shows that autoresponders increase your exposure to your prospects and this increased contact with them leads to higher sales.

Remember if you’re not using an autoresponder and gaining these sales, your competitors will!

(c) John Lynch

To get a Free autoresponder and a Free email marketing course go to: http://www.merchant-account-service.com/freeautoresponder.html

Let me share with you an idea….

Autoresponders work great at follow up, but have you ever thought of doing this one little change to make more money?

I recently went to one of the biggest internet marketing seminars last week in Los Angeles and one little tip they gave me, made a HUGE difference in my Adsense income in ONE DAY.

I am no expert when it comes to Adsense, but this one little tip increased my revenue 6 times in one day from what I used to make.

In one day, I matched the income I made in the previous entire month. Also the tip I am about to give you may take some time to implement, but mostly, it is a copy and pasting dream come true, with not much programming or html knowledge needed. It also helps if you have a large email list too.

If you don?t know, Google has an advertising program for people called Adsense, where you place google ads on your site, and when people click on them, you get paid. If people click on them a lot, you get paid a lot.

So my single tip for today is to MONETIZE your autoresponders.

If you use an email autoresponder for E-newsletters, ezines, or mini-ecourses, here is what you do.

Instead of sending the newsletter content ALL in the email, which can lead to deliverability issues, just offer the intro first paragraph in the email, as a teaser and point the reader BACK to your content website with a link to continue reading and consuming the content. Build a page there with the entire email located back on your website and you monetize the content with Adsense links.

Which kind of Adsense links work best?

Studies and tests have proven, over and over that the biggest way to get clicks is to make the Adsense text boxes blend in to your text and actually make it look like it is a part of the content.

So, make your titles Blue, like we see on clickable hyperlinks. Hyperlinks are blue and people are trained to click on blue links.

What is the best style of box to use?

The best box is the text ad unit which displays the 336 X 280 large rectangles with 4 or 5 links. A link may look like this:

Podcast Secrets Revealed

By paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Here are seven advantages of using paid autoresponder services.

1. Sequential Autoresponders

Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. With the use of sequential autoresponders from a paid autoresponder service you could, for example, send a seven-part e-mail course.

2. Build Customer Relationships

Building business relationships with paid autoresponder services can increase your sales. Marketing experts generally seem to agree that a person needs to be exposed to your message multiple times before they respond or buy. If someone subscribes to your autoresponder because of their interest in a subject, you can then supply them with helpful information on a regular basis. Thus, you establish trust and a relationship with your prospective customers. When they trust you, they are more likely to act on your recommendations and buy from you.

3. Tracking Capabilities

The built-in tracking capabilities of paid autoresponder services can lead to more effective advertising campaigns. You can track all the clicks made from your newsletters and autoresponders and can even run split tests to see which ads or offers appeal to your subscribers.

4. Deliverability

Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability. Some services supply a spam test to show you how spam filters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

5. Protection from False Accusations of Spam

Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).

6. Compliance with the CAN-SPAM Act

As well, compliance with the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, United States Public Law 108-187) is ensured by the paid autoresponder services. They make sure that legally required information is sent on each e-mail sent.

7. Flexibility and Scalability

You are not limited to one website with a paid autoresponder service. Create unlimited autoresponders and newsletters on multiple domains. Your monthly fee doesn’t change as your business grows.

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit: http://www.yenommarketinginc.com/

For more information about paid autoresponder services, visit http://www.yenommarketinginc.com/autoresponders.html

If you want to use your autoresponder to its maximum potential, then this might be the most important article you’ll ever read.

If you want to turn your autoresponders into a non-stop business building and profit machine, then I urge you to read this article — immediately.

If you’re sick and tired of managing your daily internet business routine work and want to release your stress to some extent, then here’s some good news–

Now you can own some simple but extremely time saving and profit pulling tips and cash-in on one of the MOST powerful tools available to mankind on the net – that’s Autoresponders.

If you can use more new prospects… and I mean TONS of new customers and sales, I’ve got great news for you.

Now there are some powerful, inexpensive ways you can use these amazing tools to bring in all the profits and traffic you’ll ever need. The kind income that will rocket your cash counter right off the charts!

Here YOU Go…

STEP 1 – Focus on Lead Generation.

Collect leads with your autoresponder. You will create a valuable database of interested prospects that will purchase your products on an ongoing basis.

STEP 2 – Publish a Price List.

Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

STEP 3 – Create and Distribute Killer Reports.

Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.

STEP 4 – Collect Your Customers Opinion.

Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.

STEP 5 – Create FAQ to Support Your Customers.

Instead of answering every customer question that’s e-mailed to you, publish Frequently Ask Questions in autoresponder format. This will save time and money.

Everything you may have heard about generating profits might be true.

But this article has shown you some creative ways to use one of the MOST powerful tools online.

One of the most difficult and time consuming tasks in this internet marketing world is having to continually manage your daily routine tasks.

If you use some creativity, you can shrink down your management cores to alot extent using autoresponders.

If you want to multiply your profits, save time and give more of your time and energy to important tasks like promoting your website, then I urge you to take ACTION and apply the steps laid down in this article.

There’s never been a better time for you to use your autoresponder to its FULLEST extent, than it is today!

Grab FREE $147 ‘Profit Pulling Minisites’ Vault.

Let Murtuza create Your Own money-making website ready to take orders in Less than 7 days? Learn how to start an internet business Today?

http://www.7DaysToEarn.com/internet-business

I am really depressed today. An old e-newsletter flame that dumped me many months ago sent me an email out of the blue. I hadn?t received any emails from this old flame in months. I did not even think I was still on the list. Receiving that e-newsletter conjured up feelings of betrayal and hurt that I thought I had resolved after dozens of sessions with my therapist. And to make matters worse, the email newsletter was trying to get me to buy some product, from another company, that my old flame was ?recommending.? My flame did not even have the decency to send me an email newsletter about how things were going in his neck of the woods. I still can?t believe any of this is happening.

My therapist says that journaling about my problems will bring clarity and understanding. I hope she?s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don?t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let?s go back eight months so I can tell you how this auto-responder and I first met.

Back in May, a friend of mine told me about a great self-development book she was reading. She couldn?t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.

After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author?s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn?t really pay much attention to all the information about the courses and seminars since I already had the book and didn?t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. ?Why not?? I thought. Maybe I would find out more ways to apply the principles in the book.

Soon I was receiving e-newsletters every Wednesday. I was right! Each email newsletter outlined different methods from the book. There were lots of real life application examples and testimonials from people who had also applied the principles. Oh sure, there were ads mentioning the courses and seminars, but I didn?t mind. Within a few weeks I was looking forward to getting my weekly e-zine. It was official. This e-newsletter and I were going steady.

A few weeks later, Wednesday came and I didn?t get an email newsletter from my flame. I was perplexed. Those weekly e-zines were really helping me as I studied the book. I did not want to miss any of the valuable information so I went back to the website and signed up again. Just like when I signed up the first time, the signup form asked me for my name. I was already signed up under the name Joan and wanted to see if my original signup was still out there. I knew the only way I could track my signups was to choose another name. I picked an alternate name, went ahead and signed up, and eagerly awaited the next e-newsletter.

Soon I was back on track and receiving the weekly e-zine. I could tell my second signup had worked because my alternate name was being used. It was kind of funny and I wondered if anyone ever looked at the names on that email newsletter list. I guess I will never know, but at least it gave me a bit of a giggle every time I open my weekly e-newsletters and read the opening salutation of ?Dear Squidlips.?

A few weeks after my Squidlips signup, I started to get strange feelings of d?j? vu as I was reading my weekly newsletter. Had I seen this email before? I located my book folder in my email client and looked through all the email newsletters I had received from this company. I could not believe it. These e-newsletters were set up on an auto-responder service! My weekly Dear Squidlips emails had started back at the beginning of a series of email messages. I WAS having d?j? vu; I was reading emails I had already received!

Now my knickers were in a twist. This was not a weekly e-zine! This was a series of promo messages! What was the deal? I had experienced flings with auto-responders before. I knew the drill. I had been on ?five day e-courses? and known all along that the messages were sitting in some database waiting for me to signup. I knew when I subscribed it would trigger a series of messages to get delivered to me in a certain sequence. Heck, I even used email auto-responders with my own business. What I had not expected was to get into an auto-responder fling when I signed up for a weekly e-newsletter. I thought this email newsletter and I had made a commitment. I thought we were going steady.

After a sleepless night of tears and accepting that I was having a relationship with a database, I decided to stay on the list. Weekly e-newsletters kept on coming addressed to Squidlips. After a while I forgot about the auto-responder factor and started to enjoy the content in the auto-responder e-zines. Deep down I knew I was having a fling but I didn?t care. I was still reading the 400-plus-page book and I thought the articles in the e-newsletters really enhanced my reading.

Months went by. This was getting to be quite the auto-responder fling! Email message after email message appeared week after week addressed to Squidlips. But then, one day the tone of the email newsletter seemed a little different. The email message basically said I was being dumped. Well, it didn?t say the word ?dumped.? It said since I had not bought anything that the newsletters were promoting, this would be the last e-newsletter I would be receiving. Translation: ?We have tried and tried to get you to buy a course or seminar and we don?t know any other way to convince you to buy something and we have given up, so get lost?loser.? By the time I finished reading the e-zine I was in tears. It was probably my own fault, but I had grown attached to these emails and I really looked forward to getting them.

For days I was in a funk. I cried, ripped the down feathers out of my designer pillows, and got really depressed. Day after day I visited deeper and deeper recesses of my being that I did not even know existed. The depression grew worse and worse. I wondered if that auto-responder e-zine, or whatever it was, knew I had paid $40 for their book. I laid awake, night after night, asking the Universe why this company had a weekly e-newsletter signup form in their homepage that was really a series of canned emails tailored to promote their products. Weeks went by and the confusion remained. Would I ever recover from being dumped by this auto-responder?

When I was able to leave the house without fainting, I booked a few sessions with my therapist. Maybe she could help me realized why I was so hurt. It took a lot of deep breathing, but I soon found the root cause of my pain. At first it was hard for me to wrap my head around the truth, but I think my depression was triggered by this company ?unsubscribing me? from their e-newsletter list. I thought the way this opt-in email newsletter stuff worked was that I got to do the dumping. I thought I got to ?unsubscribe? when I wanted the love affair to be over.

In the past my auto-responder affairs have ended and my life went on without much longing for the arms of my absent email lover. I admit for a few days I would miss getting the emails, but let?s face it, when the affair started I knew it would be no different than the summer I had that hot and heavy romance with Melvin from Cleveland. All summer I knew come Labor Day, Melvin would leave his grandmother?s house (which happened to be across the street from mine), go back to Cleveland, and I would never see him again. I knew most likely he wouldn?t even write me. We didn?t care what was going to happen when school started; Melvin and I smooched every minute of every day and made the most of that summer.

Most of my auto-responder email affairs have been exactly the same as my summer with Melvin. Hot and heavy for a while, lots of frequent in-your-face contact, and then nothing. Sometimes some of my auto-responder lovers have encouraged me to signup for their regular email list because they wanted to continue our relationship with something more formal and real-time. Some just stop emailing and I never heard from them again. Regardless, I knew from the beginning that the email relationship was a ?Melvin?; I knew the email relationship was a short-term fling.

It had been months since this all happened and I thought I was over my old e-newsletter flame. That auto-responder that masqueraded as a going steady e-newsletter relationship was tucked away in my past. I really thought the flame had been snuffed out months ago. I remembered that last email; how could I forget it? The company had been clear and had had no qualms about telling me I was being un-subscribed for lack of purchase. But then, as I mentioned at this beginning of this journal entry, out of the blue, I got a lone message from the company. I?ll admit my heart sang a bit when I saw the email message sitting in my in-box. I thought the company had experienced a change of heart and really did love me. I thought my email flame wanted me back.

I was wrong. The email was worse than my last Dear Squidlips email (that should have read ?Dear John?). I guess the company thought they would try to get me to buy something from a company they were ?recommending? since they had not experienced any luck with me buying something from them.

I?m happy to report that earlier today, I un-subscribed myself from their newsletter list. I didn?t want to get my heart broken again so I took matters into my own hands and dumped the company from my in-box. When I un-subscribed from the list, I was asked why I was leaving. I was happy to answer the question:

?Summer was great, Melvin, but school is about to start and you need to go back to Cleveland.?

Brought to you by the — Email Marketing Club: The only place on the Internet where Email Marketing is FUN!

Join now and receive a gift – guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/emailmarketingclub

Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com

Earn good karma, forward this article to everyone you know who has an email address.

Copyright Joan Pasay – 2005

If you want to use your autoresponder to its maximum potential, then this might be the most important article you’ll ever read.

If you want to turn your autoresponders into a non-stop business building and profit machine, then I urge you to read this article — immediately.

If you’re sick and tired of managing your daily internet business routine work and want to release your stress to some extent, then here’s some good news–

Now you can own some simple but extremely time saving and profit pulling tips and cash-in on one of the MOST powerful tools available to mankind on the net – that’s Autoresponders.

If you can use more new prospects… and I mean TONS of new customers and sales, I’ve got great news for you.

Now there are some powerful, inexpensive ways you can use these amazing tools to bring in all the profits and traffic you’ll ever need. The kind income that will rocket your cash counter right off the charts!

Here YOU Go…

STEP 1 – Focus on Lead Generation.

Collect leads with your autoresponder. You will create a valuable database of interested prospects that will purchase your products on an ongoing basis.

STEP 2 – Publish a Price List.

Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

STEP 3 – Create and Distribute Killer Reports.

Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.

STEP 4 – Collect Your Customers Opinion.

Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.

STEP 5 – Create FAQ to Support Your Customers.

Instead of answering every customer question that’s e-mailed to you, publish Frequently Ask Questions in autoresponder format. This will save time and money.

Everything you may have heard about generating profits might be true.

But this article has shown you some creative ways to use one of the MOST powerful tools online.

One of the most difficult and time consuming tasks in this internet marketing world is having to continually manage your daily routine tasks.

If you use some creativity, you can shrink down your management cores to alot extent using autoresponders.

If you want to multiply your profits, save time and give more of your time and energy to important tasks like promoting your website, then I urge you to take ACTION and apply the steps laid down in this article.

There’s never been a better time for you to use your autoresponder to its FULLEST extent, than it is today!

Grab FREE $147 ‘Profit Pulling Minisites’ Vault.

Let Murtuza create Your Own money-making website ready to take orders in Less than 7 days? Learn how to start an internet business Today?

http://www.7DaysToEarn.com/internet-business

A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.

Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships that will increase your sales begins with the use of sequential autoresponders from a paid autoresponder service.

For example, if you want a copy of this article e-mailed to you, an ordinary autoresponder will do the job. But, what if you want me to send you a seven-part e-mail course? At the end of each autoresponder, I could refer you to the next autoresponder, but having you request all seven e-mails with just one action makes more sense.

Additionally, marketing experts generally seem to agree that a person needs to be exposed to your message multiple times before they respond or buy. If someone subscribes to your autoresponder because of their interest in a subject, you can then supply them with helpful information on a regular basis.

Thus, you establish trust and a relationship with your prospective customers. When they trust you, they are more likely to act on your recommendations and buy from you.

This type of relationship is pretty hard to develop with just one e-mail. However, several e-mails from a sequential autoresponder will help you to build such trust as your prospective customers get to know you over time.

As well, people have so many things clamoring for their attention that many just forget about you and your products and services unless you periodically remind them.

So, by paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Yes, a paid autoresponder service can help increase sales by building trust and business relationships.

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

For profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com

To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html

If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website – for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.

There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.

Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.

There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.

To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.

It’s a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.

Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company’s reliability and longevity.

Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.

There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It’s a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.

Chris Geldof

Chris Geldof is owner and publisher of the free special report How To Build Your Own Profitable Opt In List. Get this report for free at http://www.reach-for-money.com